Television is getting fun again…
In the summer of 2009, television broadcasting officially went “digital”.
Since that time, television producers, broadcasters and advertisers have been trying to modernize the television viewing and advertising experience. Twelve years later, armed with all the advertising technology that has been developed on the internet, digital television has been “supercharged” through its connectivity to the internet; merging the world of brand safe, high-quality television with the highly targetable and measurable world of the web.
This connected television (CTV) marketplace promises to transform everything we’ve ever known about television as well as the people and skills behind its production, distribution and monetization.